Now It's A Fiesta
The Mexican food aisle is a sea of sameness. Scratch that. It used to be. Enter Brotega…he’s the brand, personified. And he’s the only guy that brings a party (and a disco “taco” ball) everywhere he goes.
Creative Director
Broadcast, Social, Activation, Brand Design, UX/UI
A Bold New Look
To support the new brand platform, Ortega needed a visual identity that felt just as distinctive. A redesigned logo, refreshed typography, and a large-scale product photoshoot unified more than 60 SKUs into a cohesive, recognizable brand system.
Prubechu Restaurant Takeover
Brotega crashed one of San Francisco’s hottest restaurants and turned it into the ultimate Ortega fiesta, complete with custom dishes, local creators, dancing, and enough giveaways to send guests home smiling.
Player's Tailgate Activation
To insert Ortega into one of the year’s biggest cultural moments, Brotega took over one of Super Bowl weekend’s hottest parties with Touchdown Shellabrations, NFL player meet-and-greets, and a dance competition for a football signed by the players in attendance.